Welcome to my site! I am an Assistant Professor at HKU Business School. I earned my Ph.D. in Operations Research from Columbia University under the guidance of Prof. Adam Elmachtoub. My research is centered on designing enjoyable and sustainable experiences for consumer-driven businesses. Much of my recent work focuses on two major themes:
Optimizing repeated and sequential user experiences in emerging digital platforms, particularly in the gaming industry, and utilizing gaming elements to enhance user experience within educational contexts.
Advocating for socially responsible practices in revenue management and pricing, including fairness, anti-collusion, anti-addiction, and more.
My research has been acknowledged with several prestigious awards, including the George B. Dantzig Dissertation Award, INFORMS Service Science Best Student Paper Award, INFORMS RMP Jeff McGill Best Paper Award, and CSAMSE Best Paper Award. Additionally, my work has been featured on the INFORMS podcast Resoundingly Human and Management Science Review. I also have more than 48,000 followers on Zhihu, a Chinese knowledge sharing platform.
PhD in Operations Research, 2022
Columbia University
MSc in Operations Research, 2018
Columbia University
BSc in Financial Engineering, 2016
University of International Business and Economics
Working Papers:
Publications:
PhD Dissertation:
Honorable Mention, the George B. Dantzig Dissertation Award, 2023
Finalist, the Jeff Mcgill Student Paper Award (INFORMS RMP Society), 2022
Third Place, IBM Best Student Paper Award (INFORMS Service Science Society), 2022
Finalist, CSAMSE Best Paper Award (Chinese Scholars Association for Management Science and Engineering), 2021
First Place, IBM Best Student Paper Award (INFORMS Service Science Society), 2019
Winner, Dynamic Pricing Challenge at INFORMS RM&P Conference, 2017
I travel a lot, for conferences and for vacation. I enjoy and marvel at the fantastic cultures and fabulous sceneries around the world. Below is a footprint of myself.
I’m constantly studying and improving my photography skills. Below is a sample of my work from my instagram. They are from Banff in Canada, Dream Lake in USA, Angkor Wat in Cambodia, and Quarry Bay in Hong Kong.
I’m an intensive R user. As you may have noticed, the footprint is made by R. (Want to make it for yourself? Try this code.) Also, this site is made in RStudio, with the Academic Theme by Hugo.